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In 2009, the group was involved in a host of initiatives involving AFTI communication.

Following a training seminar in autumn 2008, the group worked on the identity of our business areas and on AFTI’s visual identity.

As part of this, following an internal consultation, we reaffirmed our affiliation with the post-trade sector and opted to keep the AFTI acronym, which is familiar and conveys our values. We then considered whether to change our logo and baseline, which dated back to the early 2000s.

After several months of work, we unveiled our new logo to members in our new year’s greeting cards. It is accompanied by the new baseline, which is in French («la dynamique du post-marché») and English («shaping the post-trade industry»). The new visual identity appears on all our audiovisual and printed materials. We also introduced a new style guide, as part of which we partnered/sponsored Charles Sauvat, an up-and-coming sculpter, portrait artist and engraver.

One of his works, entitled «Sculpture», features on our greeting cards and will be shortly appear on our visual materials, notably the website. These developments form part of preparations to celebrate our 20th anniversary.

AFTI was created in autumn 1990, and we thought it made sense to link this milestone and our new visual identity. In 2009, we also overhauled the website, which is now resplendent in the colours of our association.

As well as the general meeting on 26 May, AFTI also organised ten events in 2009 that looked at developments in our businesses..